Artifeye Studio
Effective Date: 25 February 2026
Last Updated: 25 February 2026
At Artifeye Studio (“we,” “us,” or “our”), we respect your privacy and your right to control how we communicate with you for marketing purposes.
This Marketing Consent Policy explains:
- What marketing communications are
- How we obtain your consent
- What types of marketing you can expect from us
- How to manage your preferences or opt out at any time
- Your rights under UK GDPR
This policy should be read alongside our Privacy Policy and Cookie Policy for complete information about how we handle your personal data.
Key Principle: We will only send you marketing communications if you have given us clear, informed consent. You can withdraw this consent at any time.
2. What Are Marketing Communications?
Marketing communications are messages we send to promote our products, services, offers, or brand—where you are not currently engaged in an active transaction with us.
- Promotional emails about new products, art styles, or features
- Special offers, discounts, and seasonal sale announcements
- Tips, tutorials, and educational content about iris photography
- Newsletter updates about Artifeye Studio news and developments
- Invitations to participate in contests, competitions, or giveaways
- Customer showcase features and inspiration galleries
- Referral program promotions and rewards
- Surveys and feedback requests (optional participation)
- Re-engagement emails if you haven’t ordered in a while
The following communications are transactional and essential to our service. You will receive these regardless of your marketing preferences:
- Order confirmations and receipts
- Payment confirmations and invoices
- Digital artwork delivery emails with download links
- Shipping notifications and tracking updates
- Customer service responses to your enquiries
- Account security notifications (password resets, login alerts)
- Legal notices or important changes to our Terms or Privacy Policy
- Quality issues or product recalls (if applicable)
Important: You cannot opt out of transactional emails, as they are necessary to fulfil our contract with you and provide the service you’ve requested.
Under UK GDPR, we must obtain your explicit, informed consent before sending marketing communications. This means:
- Consent must be freely given—not a condition of purchase
- Consent must be specific—clearly explained what you’re agreeing to
- Consent must be informed—you understand what marketing you’ll receive
- Consent must be unambiguous—obtained through a clear affirmative action
At Checkout
When you place an order, you’ll see a separate checkbox:
- Label: “I would like to receive news, offers, and tips from Artifeye Studio via email”
- Default: Unchecked (you must actively tick to consent)
- Separate: Not bundled with Terms and Conditions acceptance
- Optional: You can complete your purchase without ticking this box
Via Newsletter Signup Forms
We may offer newsletter signup forms on our website:
- Email signup popup (dismissible)
- Footer newsletter subscription form
- Dedicated “Subscribe” page
By entering your email and clicking “Subscribe,” you consent to marketing communications.
During Customer Service Interactions
If you contact us for support, we may ask if you’d like to receive marketing emails. Your consent will be:
- Explicitly requested and recorded
- Optional—refusal will not affect customer service quality
- Documented in our records with date and time
Via Social Media or In-Person Events (Future)
If we attend events, pop-ups, or collect emails via social media:
- We will clearly state you’re signing up for marketing
- You will tick a box or provide explicit verbal consent
- We will provide a copy of this policy or link to it
We will never obtain consent by:
- Pre-ticked boxes (prohibited under UK GDPR)
- Bundling marketing consent with Terms and Conditions acceptance
- Making consent a condition of purchase
- Using silence or inactivity as consent
- Assuming consent from previous purchases without explicit opt-in
- Purchasing email lists from third parties
- Adding you to our list without your knowledge
4. What Marketing Communications You’ll Receive
If you consent to marketing, you can expect:
- Regular Newsletters: 2–4 emails per month on average
- Seasonal Campaigns: Additional emails around key dates (Valentine’s Day, Mother’s Day, Christmas)
- Special Offers: Occasional promotional emails (flash sales, limited-time discounts)
- Educational Content: Tips on photographing your eye, styling iris art, gift ideas
We Respect Your Inbox: We aim to provide value without overwhelming you. We will not send excessive or irrelevant emails.
Promotional Emails
- New product launches (new art styles, print sizes, features)
- Seasonal sales and special offers
- Limited-time discounts or bundle deals
- Gift guides for occasions (weddings, anniversaries, birthdays)
Educational and Inspirational Emails
- “How to photograph your eye” tutorials and tips
- Behind-the-scenes look at our AI editing process
- Customer showcase features (with permission)
- Styling ideas for displaying iris art in your home
- Photography lighting and technique guidance
Engagement and Community Emails
- Invitations to share your artwork on social media
- Contests, competitions, and giveaways
- Customer surveys and feedback requests
- Referral program updates (“Give £5, Get £5”)
- Feature requests and product development input
Re-engagement Emails
- “We miss you” emails if you haven’t ordered in 6+ months
- Special “welcome back” offers for inactive customers
- Reminders about unused discount codes or expiring credits
With your consent, we may personalise marketing emails based on:
- Your previous purchases (e.g., suggesting complementary products)
- Your browsing behaviour on our website
- Your stated preferences (art styles, products)
- Your engagement with previous emails (opens, clicks)
Data Used: Name, email address, order history, website activity, email engagement metrics.
Control: You can opt out of personalised marketing while still receiving general marketing, or opt out entirely.
Special Category: Abandoned cart reminder emails occupy a grey area between transactional and marketing.
- What It Is: If you add items to your cart but don’t complete checkout, we may send reminder emails (typically within 1 hour, 24 hours, and 72 hours)
- Purpose: Help you complete your intended purchase (service-related)
- Content: May include a discount code to encourage completion (promotional element)
Our Approach:
- We consider abandoned cart emails part of our service (not pure marketing)
- You will receive them even if you haven’t consented to marketing
- However, you can opt out specifically from abandoned cart emails by contacting us
- If you complete your purchase or clear your cart, reminders stop automatically
5.1 Email Marketing (Primary Channel)
Platform: Mailchimp for WooCommerce
- Data Stored: Email address, name, order history, email engagement metrics
- Frequency: 2–4 emails per month (plus seasonal campaigns)
- Control: Unsubscribe link in every email footer
- Compliance: Mailchimp is UK GDPR compliant with data processing agreement
5.2 SMS/Text Marketing (Not Currently Used)
We do not currently send marketing via SMS or text messages.
If we introduce SMS marketing in the future:
- We will obtain separate, explicit consent
- We will update this policy with full details
- You will have clear opt-out instructions in every text
- SMS consent will be independent of email consent
5.3 Postal Mail (Not Currently Used)
We do not send marketing via postal mail. If this changes, we will update this policy and obtain appropriate consent.
5.4 Phone Calls (Not Currently Used)
We do not make marketing calls. We may call you for customer service purposes (order issues, delivery problems) but never for unsolicited marketing.
5.5 Social Media and Online Advertising
Organic Social Media:
- If you follow us on social media (Instagram, TikTok, Facebook, Pinterest), you’ll see our organic posts in your feed
- This is governed by the social media platform’s terms and your account settings
- Not covered by this consent policy (you control via platform settings)
Paid Advertising (Future):
We currently operate 100% organic marketing with no paid advertising. If we introduce paid ads:
- We may use your email for “Custom Audiences” or “Lookalike Audiences” on Facebook/Instagram
- We will obtain separate consent for this use
- You can opt out while still receiving email marketing
- We will update this policy before implementing
5.6 Retargeting and Remarketing (Future)
Current Status: Not in use.
If we implement retargeting (showing ads to people who visited our website):
- We will use cookies and tracking pixels
- Our Cookie Policy will be updated with details
- You can opt out via cookie settings or browser controls
- This would be separate from email marketing consent
6. How Your Data Is Used for Marketing
6.1 Data We Collect for Marketing
When you consent to marketing, we may process:
| Data Type | Purpose | Legal Basis |
| Email address | Sending marketing emails | Consent (UK GDPR Article 6(1)(a)) |
| Name (first name) | Personalising email greetings | Consent |
| Order history | Personalising product recommendations | Consent + Legitimate interests |
| Website browsing behaviour | Understanding interests, personalisation | Consent (via cookies) |
| Email engagement (opens, clicks) | Measuring campaign effectiveness, improving content | Legitimate interests |
| Preferences (art styles, products) | Tailoring content to your interests | Consent |
| Purchase date | Timing re-engagement emails | Legitimate interests |
Table 1: Data used for marketing purposes
6.2 Segmentation and Targeting
To provide relevant content, we may segment our marketing list by:
- Purchase History: Digital-only customers vs. print customers
- Engagement Level: Active openers vs. inactive subscribers
- Product Interest: Preferred art styles or product types
- Customer Status: New customers vs. repeat customers
- Seasonal Relevance: Gift-givers vs. personal purchasers
Why We Segment: To send you the most relevant content and avoid bombarding you with irrelevant offers.
We use marketing automation tools (Mailchimp) to:
- Send welcome email series when you subscribe
- Trigger birthday emails (if you provide birth date)
- Send re-engagement emails to inactive subscribers
- Deliver abandoned cart reminders automatically
Human Oversight: While delivery is automated, all email content is created and reviewed by humans. No automated decisions are made that significantly affect you.
6.4 Data Sharing for Marketing
- Mailchimp: Your marketing data is stored and processed by Mailchimp under a data processing agreement
- No Third-Party Sharing: We do not sell, rent, or share your email address with other companies for their marketing
- No Data Brokers: We do not provide your data to marketing data brokers or list rental services
Exception: If you explicitly consent to joint marketing (e.g., a co-branded promotion with a partner), we will clearly disclose this and obtain separate consent.
7. Managing Your Marketing Preferences
7.1 How to Opt Out (Unsubscribe)
You can stop receiving marketing emails at any time using any of these methods:
Method 1: Unsubscribe Link (Easiest)
- Every marketing email includes an “Unsubscribe” link in the footer
- Click the link and confirm your choice
- You’ll be removed from our marketing list within 48 hours (usually immediately)
Method 2: Email Us Directly
- Send an email to: contact@artifeyeStudio.com
- Include your email address and “Unsubscribe from marketing” in the subject
- We’ll process your request within 2 business days
Method 3: Account Settings (If You Have an Account)
- Log in to your account on our website
- Go to Account Settings
Email Preferences
- Untick “Marketing emails” and save changes
Method 4: Contact Customer Service
- Email contact@artifeyeStudio.com with “Unsubscribe request”
- Call or message us via any customer service channel
While we currently offer all-or-nothing marketing consent, we may introduce more granular options in the future:
- Promotional offers only (no educational content)
- Educational content only (no promotional offers)
- Seasonal campaigns only (Valentine’s, Christmas, etc.)
- New product announcements only
Check your account settings or preference centre for available options.
7.3 What Happens When You Unsubscribe
- Immediate: You’ll stop receiving marketing emails within 48 hours (usually instantly)
- Transactional Emails Continue: You’ll still receive order confirmations, shipping updates, and customer service responses
- No Penalties: Unsubscribing does not affect your ability to purchase or use our services
- Data Retention: Your email remains in our system for order history and legal compliance, but marked as “unsubscribed”
- Re-subscription: You can re-subscribe at any time through our website or by contacting us
If you want to stop receiving abandoned cart reminder emails specifically:
- Email us at contact@artifeyeStudio.com with “Stop abandoned cart emails”
- We’ll add you to our suppression list for cart reminders
- You can still receive other marketing emails if consented
When you unsubscribe, we add your email to a “suppression list” to ensure:
- You don’t accidentally get re-added to marketing
- If you place a new order, you’re not auto-enrolled in marketing
- We comply with anti-spam regulations
Retention: We keep suppressed emails indefinitely to prevent unwanted re-contact.
8. Your Rights Regarding Marketing Data
You can withdraw your marketing consent at any time (see Section 7). Withdrawal does not affect:
- The lawfulness of processing before withdrawal
- Processing based on other legal bases (e.g., contract performance for orders)
- Our ability to send transactional emails
You can request a copy of:
- Your marketing preferences and consent records
- Marketing emails we’ve sent you
- Data we hold for marketing purposes (engagement metrics, segments)
How to Request: Email contact@artifeyeStudio.com with subject “Marketing Data Access Request.”
You can request deletion of your marketing data, including:
- Removal from our marketing list
- Deletion of marketing preferences and engagement history
- Removal from segmentation and targeting
Note: We may need to retain your email on our suppression list to prevent unwanted re-contact, and retain order data for legal/tax purposes (7 years).
If your email address or name is incorrect in our marketing system:
- Contact us at contact@artifeyeStudio.com
- Provide the correct information
- We’ll update our records within 2 business days
You can object to:
- Use of your data for marketing purposes (equivalent to unsubscribing)
- Profiling for marketing (personalised recommendations)
- Use of your order history for marketing segmentation
How to Object: Email contact@artifeyeStudio.com with subject “Objection to Marketing Processing.”
You can request a copy of your marketing data in a machine-readable format (CSV or JSON), including:
- Email address and consent records
- Marketing preferences
- Email engagement history (opens, clicks)
If you’re unhappy with our marketing practices, you can complain to:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Telephone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
We encourage you to contact us first so we can resolve the issue directly.
9. Third-Party Marketing Platforms
Provider: Intuit Mailchimp
Privacy Policy: https://www.intuit.com/privacy/statement/
- Role: Email marketing platform and automation tool
- Data Shared: Email address, name, order history, website activity (if you consent to cookies), email engagement metrics
- Data Processing Agreement: Mailchimp processes data on our behalf under UK GDPR-compliant terms
- Location: Mailchimp is US-based but complies with EU-US Data Privacy Framework
- Security: Industry-standard encryption, secure data centres, regular audits
Your Control:
- Update your preferences via the link in any Mailchimp email footer
- Mailchimp’s preference centre allows granular control (if we enable features)
- Unsubscribing removes your data from active campaigns (retained on suppression list)
If we introduce additional marketing tools (e.g., SMS platforms, CRM systems, advertising platforms):
- We will update this policy with details
- We will obtain fresh consent if required
- We will ensure all platforms have UK GDPR-compliant data processing agreements
10. Security of Marketing Data
- Encryption in Transit: All data transmitted to Mailchimp is encrypted via HTTPS/TLS
- Encryption at Rest: Mailchimp encrypts stored data in secure data centres
- Access Controls: Only authorised personnel can access marketing lists
- Two-Factor Authentication: Our Mailchimp account is protected with 2FA
- Regular Audits: We periodically review marketing lists to remove inactive or invalid emails
- No Public Exposure: Marketing lists are never published or shared publicly
In the unlikely event of a marketing data breach:
- We will notify affected individuals within 72 hours (UK GDPR requirement)
- We will notify the ICO if the breach poses a risk to your rights
- We will take immediate steps to secure the data and prevent further breaches
- We will investigate the cause and implement corrective measures
- Our services are intended for users aged 18 and over
- We do not knowingly collect marketing consent from children under 18
- Parents/guardians can consent to marketing on behalf of children, but the parent’s email must be used
11.2 If We Discover Child Data
If we become aware that we’ve collected marketing consent from a child under 18 without proper parental consent:
- We will immediately unsubscribe the email
- We will delete associated marketing data
- We will investigate how the consent was obtained
Parents/guardians can:
- Unsubscribe on behalf of their child
- Request deletion of their child’s marketing data
- Contact us with concerns at contact@artifeyeStudio.com
If you are in the UK or EU:
- Your data is protected under UK GDPR and EU ePrivacy Directive
- All the rights in this policy apply to you
- You can complain to the ICO (UK) or your local data protection authority (EU)
If you are outside the UK/EU:
- This policy still applies to your marketing consent
- Your data may be processed in the UK/EEA (where our servers are located)
- You have the same opt-out rights
- Your local laws may provide additional protections
- Mailchimp (US): Uses Standard Contractual Clauses and EU-US Data Privacy Framework
- Adequate Safeguards: All international transfers use UK GDPR-compliant mechanisms
13. Record Keeping and Compliance
We maintain detailed records of marketing consent, including:
- Date and time of consent
- Method of consent (checkout, newsletter signup, etc.)
- IP address (for fraud prevention)
- Specific consent wording shown to you
- Source (website page, campaign, or form)
Retention: Consent records are kept for 7 years after withdrawal to demonstrate compliance.
We maintain an audit trail of:
- When marketing emails were sent to you
- Your engagement (opens, clicks) with each email
- Unsubscribe requests and date processed
- Preference changes
We regularly review our marketing practices to ensure:
- Consent is properly obtained and documented
- Unsubscribe requests are honoured promptly
- Marketing content complies with advertising standards
- Data processing agreements with Mailchimp remain valid
- Marketing lists are clean and up-to-date
14.1 When We Update This Policy
We may update this Marketing Consent Policy to reflect:
- Changes in marketing channels (e.g., introducing SMS marketing)
- New marketing technologies or platforms
- Legal or regulatory changes
- Improvements to consent processes or preference options
- Last Updated Date: The date at the top will be updated
- Website Notice: Changes will be posted on our website
- Email Notification: Material changes affecting your rights will be communicated via email
- Fresh Consent: If we introduce new marketing channels, we will obtain fresh consent
This is Version 1.0, effective 25 February 2026.
Previous versions are available upon request.
15. Frequently Asked Questions
Q: Will I still get emails if I don’t consent to marketing?
A: Yes, you’ll still receive transactional emails (order confirmations, shipping updates, customer service responses). These are essential to our service and not considered marketing.
Q: Can I buy from you without receiving marketing emails?
A: Absolutely. Marketing consent is entirely optional and separate from your purchase.
Q: How quickly will I be unsubscribed?
A: Usually immediately when you click “Unsubscribe.” Maximum 48 hours for all systems to update.
Q: Will you sell my email address?
A: Never. We do not sell, rent, or share your email with third parties for their marketing.
Q: What if I unsubscribe but keep getting emails?
A: Contact us immediately at contact@artifeyeStudio.com. We’ll investigate and resolve within 24 hours.
Q: Can I resubscribe after unsubscribing?
A: Yes, anytime through our website newsletter forms or by contacting us.
Q: Do you use my purchase history for marketing?
A: Only if you’ve consented to marketing. We may send personalised recommendations based on what you’ve bought.
Q: What about abandoned cart emails?
A: We send these as part of our service to help you complete your purchase. You can opt out by contacting us.
Q: Will I get more emails during holidays?
A: Slightly more during seasonal peaks (Valentine’s, Christmas), but we respect your inbox and avoid spam.
Q: How do I update my email address?
A: Log in to your account and update in settings, or email us at contact@artifeyeStudio.com.
Artifeye Studio
Marketing Consent Enquiries
- General Enquiries: contact@artifeyeStudio.com
- Unsubscribe Requests: contact@artifeyeStudio.com
- Privacy/Data Rights: contact@artifeyeStudio.com
- Website: www.artifeyeStudio.com
Response Time: We aim to process unsubscribe requests within 2 business days (usually immediately) and respond to all other enquiries within 2 business days.
Business Information:
Artifeye Studio
Registered in the United Kingdom
Operating as sole trader (or limited company registration details once incorporated)
- Consent Required: We only send marketing emails if you explicitly consent
- Separate from Purchase: Marketing consent is optional and not required to buy from us
- Easy Opt-Out: Unsubscribe anytime via link in every email or by contacting us
- Transactional Emails Continue: Order confirmations and shipping updates are not affected by unsubscribing
- No Data Sharing: We never sell your email to third parties
- Your Rights: Full UK GDPR rights apply—access, erasure, rectification, portability
- Secure: Your data is encrypted and protected by industry-standard security
- Mailchimp: We use Mailchimp as our email platform under strict data protection terms
Thank you for considering Artifeye Studio marketing communications. We promise to respect your inbox and provide valuable, relevant content.
Last Updated: 25 February 2026
Version: 1.0
Next Review Date: 25 February 2027